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General Advice, Internet, Uncategorized »

[31 Jan 2010 | No Comment | ]

As social media sites have become an essential part of most companies’ marketing strategy it is becoming yet more important to reserve brand names and profiles online. After all, there is no stopping anyone from creating a username and associate it with your brand.
There are services like Namechk that allow you to do queries and check the availability of a certain username, but KnowEm goes one step further and offers to sign you up to 300 different sites. The Corporate Edition is priced at $350, but will register your desired …

General Advice, Internet, Promoting your site »

[16 Nov 2009 | No Comment | ]

When I first got into online marketing many moons ago, my main focus was on paid search (Google AdWords et al) and my job revolved around creating campaigns, bids, clicks, conversions etc however, although it wasn’t part of my job at that time, I found SEO equally as interesting and wanted to learn more. Without any on the job experiences to learn from I went looking online for websites that would help me, and they did. Since then SEO has become part of my job in a couple of positions …

General Advice, Promoting your site »

[16 Nov 2009 | No Comment | ]

Whenever someone searches for your brand name using a search engine, they are also being shown 9 organic results on the search engine results page (SERP) that may not be your site and maybe even another 9 paid results for competitors bidding on your brand name, which means you could be competing with a total of 18 other results that aren’t your site!
To ensure the searcher a) comes directly to your website and b) doesn’t see any negative entries that can creep in to the top 10 results, it is …